Did your partner or friend influence you to go vegan? In this Faunalytics study, we review the smoking cessation literature to hypothesize the peer influence of veganism! Quitting smoking & quitting meat have a lot in common, but can we expect the same social influences?

Obv it's hard to say w/o a proper social network study tracking veganism. But advocates should consider peer groups: ppl are 11.8x more likely to quit 🚬 if their partner quits & 4.4x if their partner is a nonsmoker, while those w/ smoking partners are least likely to quit.