- 💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience. Particularly important for ecommerce bc..Jan 23, 2026 19:37
- * It establishes real topical authority in your vertical, which has been shown to play a more important role in search results in recent years. This content gets shared & attracts backlinks and citations, establishing authority not only for traditional search results but also for AI answers. ...
- * With AI platforms, you’re optimizing for comprehensive, well-structured content that AI can flexibly extract from any accessible page rather than relying on rigid query-to-page matching, so this information can be surfaced at any stage of the customer journey. ...
- * Finally, this content can be reused to enhance and enrich your PDP and PLP content for better rankings, inclusion, and visibility. It's interesting to see the important role that the blogs/learn/inspiration section plays in AI traffic across many ecommerce that invest in informational content:
- Chewy, Gymshark, REI (much easier now with @similarwebinsights.bsky.social folder view in the AI traffic report, btw, completely spontaneous and free shout-out). So if you haven't prioritized it in your ecommerce 2026 investment, do it now 🙌
