Rivers Pearce
VP of Marketing, ENRG Realty. PropTech veteran. Charleston SC.
I like my sugar with coffee and cream.
linktr.ee/riverspearce
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- Reposted by Rivers Pearce"The type of content losing to AI: explainers, how-tos, evergreens, aggregated news, resource lists, recipes... The winning content? Hyperlocal news, breaking news (as it happens), scoops, notable first-person narratives, and investigative journalism." www.niemanlab.org/2025/12/sorr...
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- Reposted by Rivers PearceFrom farm roots to the C-suite, JB’s journey is all grit, heart & leadership. As ENRG’s CSO, he’s built homes, brokerages & trust—with a mission to serve agents at every level. Read more: ow.ly/LayS50WuZ26 #ENRGSpotlight #ENRGRealty
- As someone who began my career in search engine marketing, this rings true. And if you think real estate and proptech are immune, think again.
- Reposted by Rivers PearceFrom rocking stages to leading PropTech, Rivers Pearce knows connection drives impact. With 20+ years of marketing innovation, he joins ENRG as VP of Marketing to help fuel our agent-first, tech-powered vision. Welcome, Rivers! Read more here: ow.ly/7w9z50W6jNJ
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- Reposted by Rivers PearceLocal law enforcement is telling the public to be on the lookout for Justin Collin Adams, a suspect wanted after police said he injured 2 juveniles and 1 adult by crashing into them on Sullivan's Island. Read what we know: bit.ly/44ewrmb
- It's. All. About. The. Data. "AI is “nothing without data,” noting that the more data Publicis has across different consumer touchpoints, the better the holding company can provide personalized content at scale." adage.com/article/agen...
- @timmidyett.bsky.social I just realized that my Bluesky profile photo has a SKWM painting a friend did for me 20+ years ago on an old record. Glad to see you're on here!
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- Your data IS your business, not just a byproduct of it. Real estate brokerages are finding their most valuable asset is trapped in disconnected systems. Our new white paper reveals how Master Data Management transforms fragmented data into strategic advantage. www.parcelstrategic.com/mdm-white-pa...
- Compass is playing to win. Make no mistake about it. "Compass One is populated from other company resources, such as Collections and its in-house CRM... bringing everything an agent does within the Compass ecosystem together into a singular experience". www.inman.com/2025/02/28/c...
- This is impossible without employing and embracing a master data management strategy. The gauntlet has been thrown and every real estate brokerage, especially large indie's should have massive FOMO about missing this opportunity to shift into the new world of real estate.
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- “Like most LLMs, DeepSeek heavily relies on brand-owned content…This means your website, press releases and digital assets directly influence how AI tools represent your brand. If your owned media isn’t robust, you leave your narrative to chance in the new answer economy.” adage.com/article/opin...
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- Question for brokers & agents: What biz questions CAN'T you answer today? - Which leads are most likely to convert? - What's your true cost per transaction? - Why do some agents consistently outperform? - Which marketing channels actually work? - What drives your best clients to refer?
- If you can't answer these, ask yourself why. (Hint: The answers are in your data. They're just trapped in different systems.) Most brokerages can't quantify what fragmented data costs them because the data needed for this calculation is... fragmented.
- The deeper question: If you can't measure this cost, what other business insights are you missing? Companies that take their data seriously are going to win the next generation of real estate.
- Couldn't agree more... "...get ready because the moment a baseline standard for agentic AI is agreed upon, everything we know about search, ecommerce, marketing, SEO, and the fundamental notion of browsing the web will change." @shellypalmer.bsky.social shellypalmer.com/2025/01/open...
- Amen. Let's get some changes in place now!!
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- "Verify is an offshoot solution, a sister product, to specifically address the woefully underrated risk to the real estate industry that is the upcoming update to the long-standing TCPA" Clock's ticking, and sadly most #realtors don't even know this is happening. www.inman.com/2025/01/17/v...
- More details here: www.inman.com/2025/01/17/w...
- Well said. Let’s not throw the baby out with the bath water.
- I hate vendors who use GPT to spin blog pages and call it an SEO strategy—you're giving us all a bad name 😡 Meanwhile, we built agentic workflows based on a decade of process refinement and case studies, and our AI strategy outranks our clients' competitors. My take: www.linkedin.com/feed/update/...
- The Real Estate Industry's Greatest Irony: Selling Ownership While Renting Its Future... Brokerages help clients build equity through homeownership, yet rent their own future by storing their most valuable asset - data - in someone else's database. DATA + AI = Equity #RealEstate
- Really good stuff here in the emerging AI optimization space.
- Optimizing for "AI" isn't as simple as optimizing for SEO, even though some SEOs say the opposite. There's 3 different types of AI search & based on the model, do you know which queries pull answers from training data and which ones pull from the web? www.seerinteractive.com/insights/the...
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