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Letting an AI-generated image through in a print publication needs to be treated as seriously as inadvertent publication of a libellous or pornographic image - it should have grave reputational consequences for the publication
At the weekend we discovered that a small real ale brewery is using AI generated illustrations on its labels. Not drinking that again 😡
There’s a whole swathe of small breweries with sloppy can designs, and it really raises questions about whether as much effort was put into the contents as the packaging… 🤢
Feb 2, 2026 13:46There's also a lot of breweries and many brewers that I know do not and would not ever use AI and who make very good beer. There's both good and bad in the brewing industry, it's complicated. 😕
