Chris Chapman
UX researcher, psychologist. Author "Quantitative User Experience Research" (w/Rodden), "R | Python for Marketing Research and Analytics" (w/Feit & Schwarz). Previously 24 yrs @ Google, Amazon, Microsoft. Personal account.
Blog at https://quantuxblog.com
- In the latest Quant UX Blog, I tackle the question of "rigor" in industry research. The goal of such research is to make better decisions under uncertainty ... and that means traditional concepts of rigor are incomplete or even misleading. ➡️ quantuxblog.com/rigor-in-qua...
- A reminder that *AI* models and applications can be amazing, useful, and beneficial ... at the same time that the subfield of AI known as *LLMs* is overhyped and destructive, reflecting theft and authoritarian capitalism at scale
