- Daniella Pierson appears to embody success. She’s started four companies, one with Selena Gomez. She shows off a luxurious lifestyle and celebrity friend network on social media. Forbes even called Pierson one of the richest women of color in the U.S. in 2022, pegging her net worth at $220m. (1/4)Aug 7, 2025 18:46
- But not all is as it seems. A Forbes investigation reveals that Pierson has been exaggerating revenue, subscriber, and other numbers for years. Her masterful self-promotion and hyperbole have helped her attract ever more investors, partners, and elite friends. (2/4)
- Pierson—who portrays herself as an advocate for women and for mental health—berates her mostly-female staff, often sending employees to tears. “There was this culture of Danny having two personalities,” says an ex-worker. “One was online, and with us she was different.” (3/4)
- Here's the story, out today from me and my incredible former colleague @jemimamcevoy.bsky.social — her last story with @forbes.com: www.forbes.com/sites/monica...
