WBTi U.K.
World Breastfeeding Trends Initiative (WBTi) UK: human rights-based, evidence-informed collaborative initiative to galvanise ACTION on infant feeding policy and programmes
- We’ve long called for action on the marketing & pricing of infant formula. The UK govt has committed to 6 CMA recommendations (still voluntary) All infant formulas are nutritionally the same, yet profit margins are high (50–75%!) We need action: >> affordable formula all year #BabiesBeforeProfits
- See statement from Baby Feeding Law Group and @1stepsnutrition.bsky.social static1.squarespace.com/static/59f75...
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- Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet. See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
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- Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition. See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025 #BabiesBeforeProfits
- Reposted by WBTi U.K.🌟 Great to see the publication of this important research on medicines and breastfeeding by @swpharmres.bsky.social member Rachel Pilgrim. 📑 You can read the full paper here internationalbreastfeedingjournal.biomedcentral.com/articles/10.... #PharmSky #PharmacyResearch
- All childcare facilities should have a legal obligation to support #breastfeeding and provide a mother’s milk to her baby when in their care. See Indicator 4 in our report in Part 1 for our main findings, & in Part 2 for details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
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- #Breastfeeding / expressing breaks and suitable facilities at work should be a statutory right. See Indicator 4 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
- Families should have access to high quality, integrated infant feeding support services, no matter where they live. See Indicator 6 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
- All maternity, neonatal and community settings should be fully accredited by the UNICEF Baby Friendly Initiative. See Indicator 2 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
- Every health professional who works with women and children should have basic training in breastfeeding – not just midwives and HV! See Indicator 5 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/ #WBW2025
- Reposted by WBTi U.K.Today the Government has announced a review of the parental leave system. See our recommendations on how to fix the broken system ⬇️
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- Support @Jess BrownFullerMP’s Adjournment Debate on 1 July! Write your MP: ask them to attend - & let Jess know. Tell your MP why infant feeding matters to you - local stories are powerful! Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices
- Find MP contact details: members.parliament.uk/members/comm...
- Find facts and figures about the impact of infant feeding in the Intro to our report: ukbreastfeeding.org/wp-content/u...
- Send us a private message with your email address if you would like a copy of our template letter!
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- Our campaign has been featured in the BMJ! "Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health." #FairFeeding #BabiesBeforeProfits www.bmj.com/content/389/...
- Reposted by WBTi U.K.Black women experience alarming maternal health disparities in the UK and are disproportionately affected by air pollution. We're proud to support Global Child and Maternal Health's work to ensure Black women's stories are heard by policymakers. urbanhealth.org.uk/partnerships...
- Reposted by WBTi U.K.And it's clear from our guest post that they are keen to learn!
- Reposted by WBTi U.K.The emphasis on enhancing continuity of care is rightly identified in the NHS statement. Relationship-based care ensures improvement to outcomes, efficiency to the system & greater satisfaction for both professionals & women: importantly, evidence supporting other models of care is wholly lacking.
- Reposted by WBTi U.K.Some in the NHS say midwifery postnatal care for 10 days after birth is all that’s needed: not true. ‘Better Births’ policy pledged care for 6 weeks minimum. But a crucial move will be to co-ordinate care from NHS, health visitors & GPs so no sick & desperate mother falls through the lethal gaps.
- Reposted by WBTi U.K.Agree 100%. It’s a bitter irony that numerical disparities in maternal mortality have recently reduced, only since more white women with higher incomes now die. Once again: look at the postnatal deaths. Authorities pass the buck on this from NHS to HVs to GPs: the Inquiry must solve this problem.
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- This was one of the suggestions from our parliamentary policy event - #breastfeeding should be on the curriculum! Every child and teen should learn how our basic physiology works, long before they are in the sleepless nights of new parenthood. #WeAreAllMammals
- As part of RSE Day, we’re featuring an insightful guest post from college student Lola, who shares her thoughts on the lack of education around breastfeeding in schools — and what she believes needs to change. Read it here: www.breastfeedingnetwork.org.uk/rse-day-2025... #EducationSky #RSEDay
- Our latest #WBTi report and this week’s parliamentary policy event in the media!!! #BabiesBeforeProfits #FairFeeding lnkd.in/ejYaUTSR
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- #CallToAction! We call on the U.K. and devolved governments to act on ALL the recommendations of the Competition and Markets Authority! Tag your MP or send them this post. Or drop them an email asking them to read the report and support it.
- #CallToAction! WBTi UK Core Group: Association of Breastfeeding Mothers Baby Milk Action Breastfeeding Alliance The Breastfeeding Network (UK) @FirstStepsNutrition.bsky.social GP Infant Feeding Network (GPIFN) Hospital Infant Feeding Network (HIFN) Institute of Health Visiting 1/2
- WBTi U.K. Core Group: Lactation Consultants of GB La Leche League GB (LLLGB) Leicester Mammas Cic Maternity Action NCT @RoyalCollegeofMidwive.bsky.social (RCM) Unicef baby Friendly Initiative UK @UCLAN.bsky.social 2/2
- Tonight’s the night! Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social #BabiesBeforeProfits #FairFeeding
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- Reposted by WBTi U.K.Prioritising Profits Over Public Health? Why UK Commercial Milk Formula Marketing Regulations Need to be Strengthened & Enforced, Not Weakened Victoria Sibson, Marko Kerac, Robert Boyle, Amandine Garde, Andrea Gideon, Shereen Fisher, @katiepk.bsky.social onlinelibrary.wiley.com/doi/full/10....
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- Reposted by WBTi U.K.Not sure where to go for breastfeeding support this weekend? Our National Breastfeeding Helpline is here for you every day of the year - 24-hours a day! Call 0300 100 0212 or send a DM on Facebook or Instagram - 24/7 ⭐ Please share to help our support reach further ⭐
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