An innovative public opinion research company founded in the wake of historic polling misses around the 2016 election. Traditional polling is broken. We’re here to meet people where they are.
Democrat won Texas state Senate seat in a district Trump won by 17 points, a 31-point swing. Our data shows what voters want in candidates:
✅ Working class: 67% green flag
✅ Veteran: 55% green flag
❌ Billionaire: 52% red flag
❌ Served in govt 10+ years: 33% red flag
